Tag Archives: repair
Marketing Your Auto Body Shop With a Referral System
There are many reasons to implement a website for your auto body shop business. An online presence is never a negative thing, as you can reach out to a much greater number of possible clients and advertise inexpensively. Auto body marketing can occur in many ways. You can advertise online and off. One offline marketing method is to use a referral system. Many benefits can be yours with such a system and there are certain strategies within the method that work the best for the collision repair industry.
The benefits of a referral system are far reaching. The first notable benefit is that a greater amount of customer assistance, relationship development and loyalty improvement can be had with a referral system. Also, such a system grows with time, so you will see a sequential increase of referrals after each year passes. You can appreciate all these benefits within your auto body shop while at the same time saving your employees time, giving them a greater opportunity to spend their time doing more useful things for the collision repair industry. Strangely, even with these obvious benefits, many marketers do not view it as a serious auto body marketing method. You can see how much of a myth this thought is when you put it into practice for yourself.
To start a referral system for your auto body shop, learn what works the best for the collision repair industry. Many businesses today, when implementing this system correctly, can offset one-fifth, one-half or even all of their yearly advertising efforts. If a company can reach the point of generating business with 100% referrals, the auto body marketing fund will practically be zero, allowing the saved funds to either become increased profit for the owner or put toward other elements to better the shop.
When you set up your business to reward customers for referring their friends, you have an increased probability that it will work, in the collision repair industry or virtually any other. The rewards and financial benefits you can see in your auto body shop are undeniable, no matter what angle you look at setting up a referral system in addition to or even to completely replace your other auto body marketing efforts. No matter exactly how you choose to implement a referral system in your business, the general purpose is to assist people in loving your service enough to tell their friends and family “what is so great” about your business.